QUALITY, COMPLIANCE & ETHICS
A clear standard for acquisition: review the traffic source, understand the consumer journey, define permissions, and agree what qualifies before launch.
COMPLIANCE & ETHICS
Clear permissions. Accountable traffic sources.
Documented campaign requirements.
Permissions follow the actual contact method. Campaign review addresses TCPA requirements where applicable, clear recipient disclosures, express consent where required, consent records, and opt-out handling. Form inquiries, inbound calls, requested callbacks, and marketing messages each have distinct review requirements.
Campaign quality plans address duplicate inquiries, suspicious traffic, bot activity, and eligibility mismatches. IP intelligence, validation rules, and human review are selected for the workflow, with real-time screening and exception handling confirmed during integration testing.
Purpose-limited collection, controlled access, secure delivery, and defined retention guide our data standards. Campaign review covers applicable CCPA/CPRA, state privacy, GDPR, and UK requirements, including recipients, privacy disclosures, and consumer request handling.
Clear campaign records support
accountable partner review.
Campaign reviews cover social profiles, placements, account ownership, and promotional methods, together with creative, destinations, disclosures, and material changes.
Documentation requirements cover disclosure versions, permission wording, timestamps, sources, and recipients. Validation, routing, access, and retention rules follow the contact method and campaign agreement.
Qualification workflows include human review thresholds and exception handling. Partner escalation procedures address complaints, opt-outs, quality disputes, and campaign pause requests.
PARTNER REVIEW MATERIALS
Partner review covers how an inquiry is generated, qualified, and delivered. Records and system access are agreed for the actual workflow.
Review the contact method, applicable TCPA and telemarketing requirements, state rules, and privacy obligations. Inbound consumer contact is not a blanket authorization for future outreach.
Review applicable data protection and electronic marketing requirements by country, channel, and recipient. Social messages, calls, and email require their own assessment.
Insurance and financial campaigns require advertiser, claim, and provider review. Statements about approval, debt reduction, savings, or coverage must be supported by the specific offer.
Campaign requirements vary by market, offer, and contact method. Controls and records are defined for the individual workflow.
BUILT AROUND YOUR CAMPAIGN
Share your offer, target markets, and qualification criteria.
Let’s define the right acquisition strategy.