OUR APPROACH

From a relevant moment
to an informed action.

Connect audience insight, relevant content, and clear contact options in a consumer journey designed around your campaign.

A home services specialist and marketing strategist discussing a service campaign
Relevant campaigns start with understanding the service.

THE PRINCIPLE

Make the next
step make sense.

FIGTT connects social discovery with AI-assisted qualification and a clear path to contact. Screening questions help establish service need, location, and timing, while human review handles ambiguity and campaign-specific exceptions.

Platform selection, placements, and promotional methods are aligned with the offer. Community participation respects platform rules, commercial disclosure requirements, and consumer contact preferences.

Three ways to
create relevance.

Channel selection follows the audience,
the offer, and the approved traffic mix.

01 / CONTENT

Service-focused information

Practical explanations, service considerations, and useful questions help consumers understand their options before deciding to make contact.

02 / COMMUNITY

Appropriate participation

Relevant community participation connects service information with people seeking answers. Commercial identity, placement suitability, and community rules are part of campaign planning.

03 / PAID SOCIAL

Campaign-led distribution

When paid activity is part of the agreed scope, audiences, creative assets, destinations, and geographic requirements are reviewed together before launch.

A consumer journey
you can follow.

01

Discover

The consumer encounters service information through an agreed social channel.

02

Understand

The destination explains the service, the marketing business, and the available next steps.

03

Choose

The consumer chooses to submit a service request or use a call option. Form fields, intended recipients, and follow-up expectations are clear before submission.

04

Connect

The inquiry is handled according to agreed eligibility, availability, and delivery requirements.

Consumer-led engagement

A useful conversation clarifies the service need and the available next step. AI-assisted conversations support initial screening; they do not make professional, financial, or insurance eligibility decisions. Contact methods and collected information follow the consumer’s request and the campaign’s requirements.

Review the full picture.
Before the first click.

Campaign review covers the complete path to inquiry: creative, destination pages, business disclosures, contact options, and follow-up expectations.

  • Actual channel and placement information
  • Campaign creative and landing pages
  • Contact and data collection steps
  • Process for material campaign changes
Our quality framework

BUILT AROUND YOUR CAMPAIGN

Let’s build a
stronger connection.

Share your offer, target markets, and qualification criteria.
Let’s define the right acquisition strategy.

Discuss a partnership

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